Italic Institute of America
Untitled Document
 
Subscribe to our blog
Subscribe
 
Holocaust Report
NEW
HOLOCAUST
REPORT!
 
Christopher Columbus
WHO WAS
COLUMBUS?
 
Columbus House Banner
COLUMBUS DAY SUPPLIES
 
This Month in History
 
Galleria Italica Galleria Italica Videos
 
Bella Musica, Italians in Jazz book ORDER NOW!  
 
ATLANTICA MAGAZINE ARCHIVES (1930-1934)
 
OUR CLASSICAL ROOTS
Ara Pacis Site
 
Zinni IIA Honorees
 
Exhibit A: Examples of Media Bias
 
Film Study 2015 NEW FILM STUDY!
 
Organized Crime
 

Johnsonville Ad Offensive


Sheboygan Times, May 21, 2015

Considering the amazing achievements Americans of Italian heritage have made in the Midwest, it comes as a shock to see the current TV ad for Johnsonville sausage featuring a criminally-inclined slob, wearing gold chains and a "dago" T-shirt, asking his clean-cut neighbor to hide a gun for him.

Pardon us for not finding this witty. In truth, this grossly unfunny image merely reinforces a well-worn bigotry made powerful by endless Hollywood mob movies namely, that Americans with Italian surnames are either criminal, unsavory, or just plain stupid and unworthy of any respect whatsoever.

In fact, explorer Enrico Tonti assisted LaSalle in his travels through the Great Lakes. Father Samuel Mazzuchelli wrote the first book detailing the Chippewa language. And, in modern times, actor Mark Ruffalo is an Academy Award nominee and highly intelligent citizen-activist.

The recent Johnsonville sausage ad reduces the achievements of all three men to mud. Let's hope the misguided "hipster" ad and the people who dreamed up this ad learn the lesson that prejudice just isn't funny. No one's ethnicity should be reduced to mere sausage.

Bill Dal Cerro
Midwest Office
Italic Institute of America

 
 
Copyright © 2007 Italic Institute of America, P.O. Box 818, Floral Park, NY 11001     Last updated February 2017